A recent study found that ecommerce websites with a stronger emotional impact produced a greater intent to buy. You can read the study here.

Another study found that emotional campaigns outperform on every single metric, including revenue, profit and market share gain. You can read the study here.

So are you ready for your next challenge?

Memorable Experiences

Memories are the moments in our lives that we haven't forgotten. Who remember's what they had for breakfast on 13th July 1997? Probably not many. But who remember's their last day of school or getting their exam results? Probably you.

Associating your brand's shopping experience with your customer's life experiences can trigger a great emotional response.

Hershey's campaign to emotionally reconnect you with a moment in your childhood where you enjoyed eating chocolate is a great example of this.

Visual storytelling

A good visual stimulates the senses. And visuals are now an integral part of any marketing strategy.

But, as Dawn Papandrea notes, "you can’t simply slap a few stock photos onto your blog or social media posts". You should think about how to use images to convey an emotion to your audience.

Social proof

We hear a lot about social proof these days, and that's because it really matters.

A proven testimonial or example is the emotional trigger that a potential customer needs to turn into an actual customer.

Your brand needs to fully understand your consumers' motivations and intentions.

Learn what your customers respond to and give people the social proof they need to buy your products.

Psychological triggers

Emotions determine most of the decisions we make every day.

Ecommerce store owners know that customers buy when they're happy and buy when they're sad, or buy when they're in distress (nobody wants a washing machine, we buy one when we're distressed because our old one breaks).

Most brands miss the opportunity to develop an emotional link with shoppers. They focus on product features or specifications, rather than understanding a customers feelings behind the purchase they are making.

Controversially, in 2014 Facebook revealed it had deliberately manipulated the news feed of over half a million users to change the number of positive and negative posts they saw. The study conducted found that moods were contagious. Those users that saw more positive posts responded by writing more positive posts themselves.

Here's a link to the academic paper.

Whilst right-minded people might think that the way Facebook conducted the study is outrageous, you can use the results for positive gain for your customers nad your business. Happiness induces people to share.

When your content drives people to a state of happniess or joy, they will respond to yoru offers, feel obliged to share your content with their friends (to share their happniess) and will still at nothing to tell others about you.

Sharing a purchase

People buy things to make them feel happy. Every broken up with a significant other and gone on a shopping spree to make yourself feel better? Ever heard of retail therapy?

Making a purchase makes people happy. So why not encourage your customers to share their purchase with their friends on social media? Trust me, they'll not need much encouragement.

Target emotions

Strive to build an emotional connection with your customers, and invoke an emotional response. As a result of this, customers will feel connected to your website, your brand and want to purchase more.

Shopwired have amazing customer service and will help you in anyway they can Ian Dyke Vape-it UK
Shopwired is an excellent ecommerce platform at an excellent price!. Phil Hotchkiss Hot Covers
Fantastic product, fantastic customer service...what more can I say. Mike Young The Rubber Stamp Gallery
ShopWired - a great decision - 10 times better than the old site. Khush Jabble Kapz.co.uk
After trying different ecommerce sites shopwired by far was the most user friendly site to use. Mark Toy Great White Surf
Great company, with the best customer service. Hakan Hemstrom Herts Hemp
Finally a company that has perfect customer service Theresa Jane Chiles Vin Treasures
The support and instruction from ShopWired has been fantastic Jaime Flintham Noosa Bay Designs
Customer service second to none Colette Wagstaffe The Middleton Collection
A revolutionary advance in website design, maintenance and management Kate Helliwell Neph Aromatics
It's better than Shopify, especially if you're British Mike Rouse Activist Direct
Shopwired is an excellent ecommerce platform at an excellent price!. Phil Hotchkiss Hot Covers
Fantastic product, fantastic customer service...what more can I say. Mike Young The Rubber Stamp Gallery
ShopWired - a great decision - 10 times better than the old site. Khush Jabble Kapz.co.uk
ShopWired is rated 5/5 stars by reviewers on Trustpilot - the best rated ecommerce platform in the world.