Are white backgrounds going out of fashion?

Pixelz.com recently released a report analysing 7 million edited images on ecommerce websites and produced a great infographic (republished below) about what they found.

They found that 76% of images are filled with a white background.

Want to see what this looks like in real life?

But does this produce a boring result? There's a new trend in ecommerce, particularly on fashion websites, that's driving away from traditional white backgrounds and looking for something more exciting.

Perhaps the best example of this, is notonthehighstreet.com - which has always favoured a different approach.

Even though the background in each of the images above is different, they all follow the same theme and rules and still produce a great result.

And so what we're now seeing, on sites like Zara and Revolve, is a move away from white backgrounds.

Dior have also started using a 'framing technique' on some of their category pages.

It's subtle and effective, and has the benefit of creating a size frame of reference, enabling the shopper to judge the size of the product, whilst keeping all the images looking uniform and neat.

And instead of a white background, some retailers are moving towards more neutral tones.

And, for something a bit bolder, why not try some 'on location' shots like freepeople.com