ShopWired full feature list

Every single feature available on ShopWired, in one list.

Creating products

  • Manage your entire product inventory through your ShopWired account
  • Upload unlimited numbers of images for each product
  • Display crystal clear images to showcase your products and display an image roll-over zoom and/or image lightbox
  • Organise products within categories and subcategories
  • Use our free filter extension to add a faceted search to product listings
  • Assign products to brands and enable a search by brand feature
  • Customers can order and download digital products
  • Use our import/export feature to upload and edit products in bulk
  • Set your products' SEO tags to enable better rankings in search engines
  • Easily integrate structured data
  • Showcase your products with product videos
  • Enable a customer Q&A section on your products with our free extension

Product variations

  • List products in up to 3 variation types that you control (like sizes or colours)
  • Create unlimited options within each variation type
  • Create and manage variation combinations
  • Specify different prices, weight and image for each variation combination
  • Assign separate SKU codes and stock quantities to each variation combination

Additional features

  • Need more product options? Use product choices to allow unlimited additional options on your products
  • Offer product extras to give customers simple tick boxes if they want an option (and specify a separate price for each extra)
  • Enable customisation fields to allow your customers to specify custom requests (like engraving text)
  • Allow your customers to upload files with their product

Advanced stock management tools

  • Track stock automatically for each product or product variation
  • Stock management is entirely optional, activate it on a per product basis
  • Use the stock import/export system to manage stock levels in bulk through spreadsheet download/upload
  • Automatically stop selling products when out of stock
  • Choose to hide products from your category pages and search results if they are out of stock
  • Automatically sync stock levels between your selling channels like eBay

Back in stock notifications

  • Never lose a sale if a product is out of stock
  • If a product is out of stock, a customer can request to be notified from the product page, when it's back in stock
  • Notifications are sent out by ShopWired automatically each day

Stock alerts

  • Set an stock alert level for each product
  • Receive a daily email of your stock alerts

Back order

  • Set products on back order allowing out of stock products to still be purchased

Customer accounts

  • Encourage repeat customers by enabling account creation at checkout
  • Learn more about your customers and their shopping habits with customer profiles
  • Force customer login at checkout or enable guest checkout
  • Use the customer import/export system to manage customer records through spreadsheet upload/download
  • Customers can store multiple addresses in their account for faster checkout
  • Newsletter opt-in at account creation and checkout
  • Download marketing subscribers through your ShopWired account
  • Automatic opt-in syncing with Mailchimp
  • Ask customers how they heard about you and download the report
  • Create quotes for your customers and email a simple payment link
  • Allow customers to store their card details for faster purchase next time (gateway dependent)
  • Let your customers store multiple addresses on their account

Reward points

  • Encourage loyalty and repeat business by offering a reward points scheme
  • Set the points earned for the purchase of each product
  • Enable a cash disount at checkout for redeeming reward points
  • Set a minimum threshold for redeeming reward points

Encourage referrals

  • Run a referral scheme on your website
  • Reward customers that refer new customers with reward points
  • Reward referred customers with a cash discount off their first order
B2B & Wholesale

Trade accounts

  • Allow customers to apply for trade accounts
  • Review and approve trade account applications before the customer account goes live
  • Choose to hide pricing from customers unless logged into a trade account
  • Create trade only products and categories and run an entirely separate trade website from your ShopWired account
  • Specify minimum and maximum order quantities for products
  • Set different pricing on products for trade customers
  • Specify an individual price for each product for each trade customer account
  • Specify a global discount on normal product pricing for each trade account
  • Create pricing groups and specify product pricing for each pricing group and assign trade customers to a group
  • Allow 'credit accounts' for submission of an order without payment

Bulk pricing

  • Use the bulk discounts app to specify percentage bulk discounts on products or product groups for bulk pricing
  • Specify an individual price level for bulk purchases of the same product and configure rules for different bulk amounts
  • Create special offers and deals based on bulk selling
  • Enable bulk discounts just for trade accounts or for any customer

Additional features

  • Display product prices for trade accounts excluding VAT
  • Import trade accounts in bulk through spreadsheet upload
  • Upgrade a normal customer account to a trade account with one click
  • Specify separate delivery pricing for trade customers

Native marketing tools

  • Run promotions and offers with discount and promotional voucher codes
  • Allow customers to purchase gift cards for their friends and family or use gift cards as store credit
  • All ShopWired websites include social media integration with platforms like Facebook and Pinterest
  • Setup a Facebook store and manage it from your ShopWired account
  • List your products on Google Shopping with our automatic product feed
  • Manage your eBay store from your ShopWired account
  • Tag products on Instagram posts and lead customers straight to your website

Increase sales & conversions

  • Engage customers and display social proof by displaying customer reviews
  • Send automatic emails to your customers to recover abandoned baskets
  • Use the Google Trusted Stores to increase customer confidence
  • Secure your website with an SSL certificate to inspire customer confidence in your website's integrity and security
  • Automatically sync your website with Mailchimp to notify your customers of new proudcts or special offers

Search engine optimisation

  • Ensure high rankings for your website in search engines using ShopWired's SEO tools
  • ShopWired supports SEO best practices like customizable H1 tags
  • Customise your website and pages title tags and meta descriptions or use our automatic system
  • Your website's sitemap.xml file is automatically created by ShopWired to include all website pages, categories and products

Up-selling and cross-selling

  • Use product extras to allow customers to select additional options on products
  • Create product bundles and advertise them automatically on products part of a bundle
  • Select related products to dispay them automatically on product pages
  • Display automatic recommendations to visitors based on what other customers bought


  • Setup delivery rates based on either total value or weight of items in a basket
  • Configure different rates for the same basket to offer different shipping services
  • Setup different rates for each delivery zone (country) you deliver to
  • Use our intelligent delivery zones like EU VAT Zone countries
  • Specify non-VAT zones to automatically remove VAT for international orders


  • ShopWired has native integrations with over 25 UK payment gateways
  • Enable offline payment to allow customers to submit an order without making immediate payment
  • Enable the free Login & Pay with Amazon extension
  • Allow a customer to choose from up to 5 different payment methods
  • Use the transaction fees app to charge a transaction fee dependent on the payment gateway used by the customer

Simple checkouts

  • The ShopWired checkout process is designed with simplicity and ease of checkout in mind
  • Choose whether to take customer's to a login page during the checkout process
  • You can force customers to login or create an account, or allow a guest checkout
  • Use our advanced streamline checkout option the result of 3 years of research and development

Additional features

  • Use the UK postcodes extension to charge for delivery based on a customer's delivery postcode
  • Set a specific delivery price (or free delivery) for individual products
  • Create basket rules to specify if a particular product has to be included in a basket
  • Use the multi-currency app to allow a customer to view pricing in their own currency

Order management

  • Manage orders and build reports with a simple to use orders dashboard
  • Customise the look and content of your order confirmation and notification emails
  • Export your orders into a spreadsheet in just a couple of clicks
  • Customise the look and layout of your order invoice

Order processing & fulfillment

  • Fulfill one or multiple orders with just one click
  • Add warehouse notes to each of your products for easy order picking
  • Use ShopWiredConnect to automatically fulfill orders with your chosen courier

Automatic tools

  • Integrate your ShopWired website with your favourite accountancy APP using ShopWiredConnect
  • Your ShopWired account comes with a CSV and XML feed of your orders built-in

Additional Features

  • Process recurring payments with our free Stripe Subscription System extension
  • Create your own order status and send your customers automatic emails when the status of an order is changed
Website & Themes

Your website's theme

  • Choose from our themes all crafted by our in-house design team
  • Or opt for one of our bespoke designs and let our design team create your website's look to your exact requirements
  • All ShopWired websites are responsive which means they automatically adapt if being viewed on a mobile phone or tablet

Website content

  • Publish a blog, categorise articles, encourage discussion and create lookbooks all from ShopWired's integrated blogging platform
  • Create text and information pages to publish details about you and your company


  • Use our style editor to customise the look of your website changing colours and styling with ease
  • Each theme comes with a settings page where you can install additional plugins (like image zoom or guest checkout) with one click
  • Use the advanced page editor to directly edit the HTML, CSS and JS files that create your website

Additional features

  • ShopWired has native support for Google reCAPTCHA to stop spam in its tracks
  • Display reviews from your chosen review site with one of our free extensions
  • Use your own domain name for your ShopWired website
  • Host your entire website on ShopWired, which comes with a full-featured content management system
Hosting & Security

Unlimited hosting

  • All ShopWired accounts come with unlimited bandwidth and storage
  • ShopWired hosts with a 99.99% uptime guarantee
  • All ShopWired updates are automatic so you'll receive the latest features automatically and without any hassle
  • We monitor the stability of the platform 24/7 to fix any problems before they become an issue for your website

Military grade security

  • ShopWired is fully PCI compliant
  • We work to the standards of Level 1 PCI compliance
  • We work around the clock to maintain the ShopWired infrastructure and protect your website

Automatic backups

  • All your business's information, including products, customers, orders and stock levels are automatically and continually backed up
Shopwired have amazing customer service and will help you in anyway they can Ian Dyke Vape-it UK
Shopwired is an excellent ecommerce platform at an excellent price!. Phil Hotchkiss Hot Covers
Fantastic product, fantastic customer service...what more can I say. Mike Young The Rubber Stamp Gallery
ShopWired - a great decision - 10 times better than the old site. Khush Jabble
After trying different ecommerce sites shopwired by far was the most user friendly site to use. Mark Toy Great White Surf
Great company, with the best customer service. Hakan Hemstrom Herts Hemp
Finally a company that has perfect customer service Theresa Jane Chiles Vin Treasures
The support and instruction from ShopWired has been fantastic Jaime Flintham Noosa Bay Designs
Customer service second to none Colette Wagstaffe The Middleton Collection
A revolutionary advance in website design, maintenance and management Kate Helliwell Neph Aromatics
It's better than Shopify, especially if you're British Mike Rouse Activist Direct
Shopwired is an excellent ecommerce platform at an excellent price!. Phil Hotchkiss Hot Covers
Fantastic product, fantastic customer service...what more can I say. Mike Young The Rubber Stamp Gallery
ShopWired - a great decision - 10 times better than the old site. Khush Jabble
ShopWired is rated 5/5 stars by reviewers on Trustpilot - the best rated ecommerce platform in the world.