ShopWired is rated 4.8/5.0 by reviewers on Trustpilot - the best rated ecommerce platform in the world.
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Create your own ecommerce website and start selling successfully with ShopWired today

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An alternative
to BluePark
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See why ShopWired is rated the UK's favourite ecommerce platform.

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Why we're the only Alternative to BluePark worth considering

How ShopWired performs on the things that matter to your business...


UK platform, UK support

Similar to BluePark, ShopWired is a platform built and developed in the UK and supported by a UK team.


Best rated ecommerce platform

We pride ourselves on the support we offer, ShopWired is the best rated ecommerce platform on Trustpilot.


Dispatch with Click & Drop

Send orders automatically to Royal Mail's Click & Drop service. Save time with dispatch and label printing.


Sell on eBay

Connect your eBay store to your ShopWired account to create listings, import products, manage orders and sync stock levels.


Sell on Etsy

Import products from Etsy into ShopWired or create new Etsy listings from your ShopWired account.


Sell on Facebook

Use Facebook's ecommerce features, import your product listings from ShopWired and find a new audience on Facebook.


Sell on Instagram

Tag Instagram posts with products you've imported from ShopWired and use the power of social media to grow your business.


Quickbooks integration

Connect your ShopWired account to your Quickbooks account to automatically sync customers and orders between platforms.


Advanced B2B features

Set tiered pricing, bulk discounts, trade pricing, trade-only categories and products and min/max order quantities.


Advanced VAT features

Offer VAT relief on eligible products, set custom VAT rates and thresholds for selling into the EU, and more.


Mobile commerce

All of ShopWired's available themes are fully responsive, built and optimised for use on mobile and tablet devices.



Connect with Printful to offer print-on-demand products on your ShopWired website and increase sales.


Insightful reports

Gain powerful insights into the performance of your online store to analyse the data and optimise for success.


Trade/wholesale customers

Allow visitors to apply for trade/wholesale accounts, offer credit account status and enable offline payment.


Dropship with AliExpress

Use DropWired to import products, sync stock levels and dispatch orders from the AliExpress marketplace.

BluePark vs ShopWired

A like for like comparison of ShopWired’s Essentials package and BluePark’s Business package.

Monthly cost
£34.95 + VATShopwired£39.99 + VATBluePark
Review rating on TrustPilot for customer support
Product allowance
Account storage
Quickbooks/Xero Integration
AvailableShopwiredNot availableBluePark
eBay/Etsy Integration
AvailableShopwiredNot availableBluePark
Reward/loyalty points
YesShopwiredNot availableBluePark
Customers can store cards
AvailableShopwiredNot availableBluePark
Monthly cost£34.95 + VAT£39.99 + VAT
Review rating on TrustPilot for customer support4.9/54.7/5
Product allowance7502000
Account storageUnlimited1GB
Wholesale/trade/business to business featuresYesNot available
Integrate with eBay/EtsyYesNot available
Integrate with Quickbooks/Xero/KashflowYesNot available
Customers can store cardsYesNot available

BluePark and ShopWired pricing packages

Correct as of 1st February 2024


  • £34.95 + VAT pcm
View package details
  • BluePark Price: £44.99 + VAT


  • £79.95 + VAT pcm
View package details
  • BluePark Price: £64.99 + VAT


  • £149.95 + VAT pcm
View package details
  • BluePark Price: No equivalent package


  • from £149.95 + VAT pcm
View enterprise details
  • BluePark Price: No equivalent package

Frequently asked questions

  • What makes ShopWired better than BluePark?

    Both BluePark and ShopWired are UK platforms built for UK businesses, supported by a UK support team. Both platforms have similar pricing too. Where ShopWired really has the edge over BluePark is in the features that we're able to offer our customers and the integrations we have with third party services. For example BluePark only has an integration with Quickbooks accounting platform, not Xero or Kashflow, and that integration is only available on their £59.99 + VAT monthly package.

  • Which platform has more customers?

    ShopWired hosts around 10,000 UK ecommerce websites compared with BluePark's 4,000, so ShopWired is a larger platform with over twice as many users.

  • How does BluePark compare on price with ShopWired?

    BlueParks's basic package is £24.99 + VAT per month compared with ShopWired's charge of £34.95 + VAT per month. BluePark's basic package is limited in the features it provides though, for example you can only have 500 products (on ShopWired its 750), and only 500MB of storage space (on ShopWired its unlimited). Basic features available on all ShopWired packages are only available on BluePark's top £59.99 + VAT per month package, for example selling on eBay (available free on all packages on ShopWired), or integrating with accounting platforms like Quickbooks.

  • Can I use a BluePark theme on ShopWired?

    Unfortunately BluePark themes can't be used on other platforms like ShopWired so instead you'll need to pick a new theme from ShopWired's collection and customise its look and feel. If you want something a little more bespoke please contact us and we can discuss your requirements.

  • Does ShopWired have more options for accepting online payments than BluePark?

    BluePark has integrations with 12 payment gateways, including Stripe, PayPal and Klarna. ShopWired has integrations with Stripe, PayPal and Klarna too but also has integrations with large UK payment gateways like SagePay, WorldPay and Barclaycard. In total ShopWired has integrations with over 40+ UK payment gateways.

  • What POS solution does ShopWired offer?

    ShopWired doesn't provide its own POS system, instead we'd recommend that you use Vend which is one of the largest POS systems in the world. Your ShopWired account can connect seamlessly with Vend to sync products, stock and orders.

  • Will I lose my search engine rankings when my ShopWired website goes live?

    No, there is no reason for you to lose any search engine rankings. If you have a good position in search results then we have some guidance for you to follow when migrating to make sure the process is as smooth as it can be and that your rankings are not disrupted. For more details see here.

  • Will customers who have accounts on my website be able to keep those accounts?

    You can use ShopWired's migration system to copy your customer accounts across from your current website. All the customer information will be preserved but they'll need to use a new password to access their account information. We can place a notification on the account login page giving customers an easy way to create a new password.

  • Will my site load at the same speed it did before?

    Absolutely. In fact nearly all users migrating from BluePark report a quicker download time for their website because of our server locations and overall platform architecture.

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