Create your own ecommerce website and start selling successfully with ShopWired today
Create An Online Store With ShopWired
All the features you need for building an online store
Create a beautiful and successful ecommerce website with ShopWired
Your ecommerce website
Professional, responsive themes
ShopWired takes the stress out of searching for the perfect theme by offering a wide range of professional free themes, easily customisable and optimised for success.
Mobile commerce optimised
ShopWired themes are designed for mobile commerce success. All our themes are responsive so they work seamlessly on computers, laptops, tablets and smart phone devices.
Customise and brand your online store
Brand and customise your theme with our live preview website builder. See your changes in real time as you add images and text and change colours.
Full content management system
Take full control of the content of your theme with our content management tools. Add images and videos, and customise text for your website to get your pages looking just how you want them.
Use your own domain name
Pointing your own domain to your ShopWired account takes just a few minutes.
Full blogging
Connect with your customers through your very own online blogging platform. Your blog is seamlessly integrated with your website and easily managed through the content management system.
Edit HTML & CSS
Full access to the HTML, CSS and JS files for your theme gives you the ability to add your own advanced customisations if you need to.
Shopping cart
Free SSL security
Security is built into ShopWired's ecommerce platform. All ShopWired ecommerce stores are covered by 256 bit encryption to ensure the security of your account data and customers' information.
Abandoned basket recovery
No customer is left behind. Use the abandoned basket recovery system and let your customers pick up their baskets just how they left them.
Simple, flexible delivery rates
Advanced delivery features allow you to customise your shipping zones and rates to your exact requirements. Use our range of free shipping apps to add even more bespoke rules for shipping.
Offer free shipping
Reward customers with free shipping when they spend a certain amount and increase customer spend and conversion rates.
Automatic tax calculations
VAT can be complicated, but with the tweak of a few simple settings your account will automatically calculate the tax on every order.
Conversion optimised checkout
ShopWired's two stage checkout is quick and simple for your customers to use, allows customers to store their cards for future purchases, and is fully customisable.
40+ payment gateway integrations
Accept all major credit cards. ShopWired has over 40 UK payment gateways built in with ready-to-go integrations. Activate as many gateways as you need by just entering your account credentials.
Buy now, pay later
Use Klarna, Laybuy or Zip Pay and offer your customers the choice to buy now and pay later or split payments into three or four more affordable chunks.
Offline payment
Use the offline payment method to allow customers to submit orders without making immediate payment. Great for high value orders, trade customers, and using payment methods like GoCardless.
Store management
Managing orders
Managing orders is a breeze on ShopWired. See all your orders in one place, easily change order status, send orders for dispatch and automatically notify customers of status changes by email.
MOTO orders
Create new orders received by telephone or mail order through your ShopWired account and manage them in exactly the same way as website orders.
Easy order fulfilment
Fulfil orders and send dispatch notifications to customers by email. Use shipping services like ShipStation and Royal Mail Click & Drop for easy label printing and payment.
Collect customer data
Encourage repeat shopping by enabling customer account creation during checkout. Collect vital customer data for use in new product launches and marketing campaigns.
Data syncing
Sync your ShopWired account order and product data with third party services using our CSV and XML feed features. Build your own feeds if you need to.
User accounts
ShopWired's user accounts feature allows you to grant access to specific areas of your ShopWired account to your team members, or third party suppliers, to help manage your online store.
Marketing & SEO
Built in SEO
Search engine optimisation features are built into ShopWired in every corner so that you can grow your online presence. Set your own custom title tag, meta description and URL for every page of your website. Create website information pages and a blog. Customise your robots.txt file.
Automatic sitemap
Your website's sitemap.xml file is automatically generated every 24 hours and includes every published page on your website.
Product reviews
Social proof is a vital tool for increasing customer spend and conversion rates. Allow customers to review your products through your website with the ability for you to preview and edit before publishing.
Discounts & vouchers
Boost customer loyalty and entice new customers using ShopWired's powerful discount and voucher code functionality. Use promotions like '3 for 2' to increase customer spend.
Reward points
Encourage customer loyalty by offering customers reward points with every purchase they make. Points can be redeemed for a cash discount off future orders.
Social media integrations
Integrate your website with all of the most popular social networks and grow your online business. Make your presence known from Facebook to Twitter to Instagram.
Gift cards
Let customers buy gift cards to send to their friends and families, or use gift cards to offer existing customers store credit.
Offers
ShopWired's powerful offers functionality allows you to create a wide range of offer types and increase conversion rates and customer spend.
Mailchimp, Mailerlite & Klaviyo
Link ShopWired to your favourite email marketing platform, and your store will automatically send new contacts and newsletter subscribers to MailChimp.
Products
Stock management
Manage your entire inventory with easy to use stock management tools. Set stock alert levels, allow customers to purchase items on back order or pre-order and enable automatic notifications that tell customers when out of stock products are back in your store.
Digital products
Create digital products like MP3s, videos and PDF files and deliver them automatically to your customers when they make a purchase. All digital files are protected from repeat download using platform generated 'safe' links. Set your own download limits and link expiry times.
Product variations
Create variations for your products and offer them in different sizes, colours and any other options you might need. Track stock, set pricing and other data for each variation combination individually.
Product extras and choices
Use product extras to offer customers additional add-ons for products when adding to the basket, or use product choices to offer an even wider variety of options.
Import/export
Use the convenient import/export feature to quickly create or update multiple products via a spreadsheet. ShopWired's import/export functionality is available for both categories and products.
Multiple images
Upload as many images for each product as you need to and showcase your products at every angle.
Subscriptions
Offer a subscription service and allow your customers to sign up for recurring billing. Utilise the power of 'subscribe and save' to capture repeat business in just one order.
Categories and brands
Organise your products into categories and brands and enable easy website navigation so customers can find the products they're looking for.
Product filters
Add an additional layer of navigation to your website and allow customers to drill down to the specific products they need with a filter system.
Stock syncing
Automatically sync product stock levels with third party sources by connecting your account with external stock files.
Product bundles
Increase customer spend by creating product bundles, offering complementary products together with a discount for your customer.
SEO tags
Create and manage the SEO tags for every product, category and brand page on your website.
Print-on-demand
Integrate ShopWired with print-on-demand suppliers like Printful, importing branded products and fulfilling orders automatically.
Multi-channel
Google Shopping
List your products on Google Shopping search results and put your product catalogue in front of an audience of millions.
Sell on eBay
Connect ShopWired with your eBay store to import products, create new listings, sync stock levels in real time and manage eBay orders right from your ShopWired account.
Sell on Facebook, Instagram & TikTok
Send your product catalogue to Facebook, Instagram and Tiktok. Use their ecommerce features to grow your brand and expand your reach to new audiences.
Hosting
Built for big traffic
ShopWired is hosted on the Amazon Web Services cloud platform, one of the most reliable hosting platforms in the world. AWS offers security and scalability, and is trusted by some of the biggest brands in the world.
Around the clock monitoring
The ShopWired team continually monitor the platform to ensure that your store stays up and running, guaranteeing 99.99% uptime. Use our status page to monitor the integrity of the platform.
Automatic backups
ShopWired store data is automatically backed up throughout the day. In the event of a severe system failure, ShopWired can be brought back online within minutes.
PCI compliance built in
ShopWired works to the standards of Level 1 PCI Compliance. The security and integrity of your customers' cardholder data is assured.
Instant upgrades
All updates applied to ShopWired are applied to your account and website automatically, so you'll receive the very latest features and patches immediately without any hassle.
SSL security
Every ShopWired website is secured with 256-bit SSL security to keep your customers' and your business's data secure.
Analytics & Reports
Advanced reports
Gain new insights into your business, customer behaviour and what's working on your store with ShopWired's advanced reporting features.
Visitor tracking
ShopWired has its own visitor tracking reports built into the platform. See basic information on visitor numbers, page views and conversion rates.
Google Analytics
Integrate with Google Analytics in just a few clicks to track sales, visits and referrals.
Conversion tracking
Add all of your conversion tracking scripts to your ShopWired account to monitor the performance of your online marketing campaigns.
Facebook pixel integration
Add your Facebook pixel and configure your settings with ease.
Sales & profit reports
Use the gross profit reporting feature to add cost prices for your products and their options and view a gross profit report for sales over your chosen period.
Product reports
Identify your best, and worst, selling products and eliminate weak spots from your inventory.
Wholesale/B2B
Trade accounts
Allow trade customers to create accounts on your website and store their details for faster checkout at a later date.
Trade only products
Create and assign products and categories as 'trade only'. Only visitors logged into an approved trade account will be able to navigate to your trade only product collections.
Discount pricing
Set a separate percentage discount for each trade account that will allow trade customers access to discount pricing.
Individual pricing
An alternative to global discount pricing, set an individual price for every product for each trade account.
Group pricing
Create pricing groups and assign trade accounts to them. Set individual pricing for each product within a group.
Bulk discounts
Create bulk buy discounts and reduce product prices for multiple purchases of the same item. Flexible rules allow you to create different discounts for different quantities and different products and spread discounts over product ranges.
VAT
Choose to display prices including or excluding VAT depending on customer type. Ask customers to supply a VAT number at checkout to remove VAT from their order.
Quotes
Create quotes through the admin system and send to customers via email with a quick 'pay now' enabling them to go straight through to the payment page on your website.
Other features
Custom fields
One of ShopWired's most powerful features. Create custom data points for categories, brands, products, website pages, blogs and orders.
Basket rules
Create rules that automatically add products to your customer's basket depending on what they've already selected.
Stock alerts
Create an alert on your products and be automatically notified by email when the stock quantity falls below the set level.
Back in stock notifications
Allow your customers to choose to be notified by email (notifications are sent automatically) when a product or variation currently out of stock is re-added to your inventory.
Back order and pre-order
Use our out of stock functionality to allow customers to purchase products that are out of stock on back-order. Set back order levels and limits on products globally or individually. Use the same system for new product releases and pre-orders.
Google reCAPTCHA
Google's anti-spam system can be added to your ShopWired website in just a few minutes using the free reCAPTCHA extension.
VAT features
Offer VAT relief on eligible products to customers with disabilities. Remove VAT from orders when business customers supply a VAT number at checkout. Set custom VAT rates for products and shipping locations and create VAT free thresholds in line with EU VAT rules.
Multi-currency
Allow customers to view product and shipping pricing in their own currency. Currency display can be configured to change automatically depending on the customer's location.
Other integrations
Xero, Quickbooks, Kashflow & Sage Online
Integrate your store with your accounting platform and sync customer and order data.
Royal Mail Click & Drop
Integrate your website with the Click & Drop service to sync orders automatically.
ShipStation
Integrate with ShipStation to automatically import orders from across your selling channels and connect with over 30 UK couriers.
Feefo & Reviews.co.uk
Harness the power of social proof and display service reviews from Feefo and Reviews.co.uk on your product pages.
Lightspeed
Integrate your ShopWired store with Lightspeed's POS sytem to manage your product inventory and bricks-and-mortar orders from your ShopWired account (or vice versa). Stock between the two platforms syncs automatically.
Even more...
Integrations with Veeqo, Unleashed, Channel Grabber and others are now available. Integrations with Etsy, Amazon & more channels are coming soon.
