Create your own ecommerce website and start selling successfully with ShopWired today

Create your ecommerce website on ShopWired today.
Start today with 14 days free

Create your own ecommerce website and start selling successfully with ShopWired today

Create your ecommerce website on ShopWired today.
Start today with 14 days free

How To Sell Digital Products Online

19th October 2023

Selling digital products is a great way to make a passive income online. Unlike physical products, digital products have no shipping woes, zero inventory headaches, and a marketplace that's genuinely global. Digital goods are popular among budding entrepreneurs and established businesses alike.

Yet, diving into the world of digital sales isn't without its challenges. Thankfully, platforms like ShopWired are on the frontline, ensuring that selling digital products online isn't just feasible, but also streamlined and lucrative.

Table of Contents

What Exactly Are Digital Products?

ebook sticking out from bookshelf full of books

A digital product is any item stored, delivered, and used electronically. Unlike tangible products you touch or smell, digital products live on servers, clouds, or personal devices.

In our digital age, the appeal of these products is increasing. Smartphones, tablets, and computers dominate, making digital products attractive for their immediate access. Plus, you can replicate them infinitely with zero quality loss—the 1000th copy remains as perfect as the first.

As technology progresses, the prominence of digital products will only grow. From the tunes of a fresh album to advanced business software, the digital realm is expansive. With consumers craving speed and convenience, expect digital products to increasingly drive ecommerce's future.

Benefits of Selling Digital Products vs Physical Products

A CD and Laptop with 'Stream Now' on the screen separated by the word 'VS'

The ecommerce landscape is rapidly evolving, and digital products are leading the charge. Entrepreneurs and seasoned businesses are now seeing the clear advantages of digital offerings compared to their physical counterparts. Here's why selling digital products is a smart choice:

1. Eliminate Inventory Worries

Say goodbye to stockrooms, warehousing, and the risk of overstocking or understocking. Digital products drastically cut overhead costs and simplify operations.

2. Deliver Immediately to Your Customers

Waiting for shipping is a thing of the past. Deliver your digital product to the customer the moment it's purchased, ensuring immediate satisfaction for the customer and zero logistical headaches for you.

3. Forget Shipping and Logistic Hassles

No fretting about shipping rates, carriers, or lost items. Sell seamlessly and ensure your customer enjoys a hassle-free buying experience.

4. Reach a Global Audience with Infinite Stock

Sell your product to anyone, anywhere. Unlike physical products, digital ones have no geographical barriers and never run out of stock.

5. Boost Your Profit Margins

Without storage, shipping, or production costs, digital products often yield higher profits. It's not just a business move; it's a smart business move.

6. Operate with Unmatched Flexibility

Manage your digital product business from anywhere—whether that's your office or the beach. Enjoy a business model that moves with you.

7. Champion Sustainability

As the world leans into eco-friendliness, digital products stand out. They cut down on manufacturing and transport emissions, making your business greener and giving you a unique selling edge.

In the ever-growing world of ecommerce, digital products shine brightly. While there'll always be a market for physical products, the advantages of digital offerings are hard to ignore for anyone considering an ecommerce venture.

How Do You Sell Digital Products?

ecommerce button on a computer keyboard

The online sales landscape has changed in recent years. The evolution of ecommerce has simplified online selling and welcomes sellers from all walks of life.

The Rise of Ecommerce Platforms

One significant catalyst in this transition has been the emergence of ecommerce platforms. Previously, creating an online store meant hiring developers or understanding intricate web systems. But with platforms like ShopWired, setting up shop (pun intended) is easier than ever. With user-friendly interfaces, secure payment gateways and comprehensive customer support, these platforms provide everything a budding digital entrepreneur needs to get started.

Why ShopWired is Leading the Charge

While ecommerce platforms have become more ubiquitous, not all are created equal. ShopWired stands out, especially when catering to digital product sellers. Customers browsing a store built on ShopWired can buy and instantly download digital products. Furthermore, ShopWired’s robust security protocols ensure customers feel safe downloading a digital file. By building a stunning online store that promotes your brand, digital sellers can capitalize on a hassle-free platform that prioritizes functionality and aesthetics, providing a seamless journey for both the seller and the consumer.

Maximizing Reach and Visibility

After settling on a platform and crafting your store, it's time to let the world see your products. Modern digital marketing tools, from social media campaigns to search engine optimization, make reaching a worldwide audience not only possible but simpler than ever.

Fostering Trust with Your Audience

Since digital products can’t be touched or tried before purchase, trust is vital. Consider offering previews, free trials, or showcasing customer testimonials. ShopWired amplifies this trust with built-in review systems and SSL certifications for peace of mind. As your brand grows as a trusted provider in the digital realm, customers are more likely to engage with your offerings and make a purchase.

Types of Digital Products

If you are trying to decide which digital products to sell, use this handy list of ideas for your business.


lady holding ebook and smiling at the content

Whether it's fiction, self-help, or instructional, the digital book market is thriving. With platforms like Kindle and Apple Books, along with direct sales from individual websites, authors and experts can reach a global audience without the need for traditional publishing.

Modern e-books are not just fictional novels or biographies; people are on the lookout for guides on everything, from DIY crafts to in-depth technical topics. Their accessibility and the ease of distribution make e-books a favorite. By selling through your platform instead of a third party, you avoid their fees and maintain closer relationships with your readers. You can cater to niches, offer complementary video content, or even bundle multiple books for promotions. All of this is easily doable with an ecommerce store.

Online Courses and Webinars

lady partaking in an online course on her laptop with notebook and headphones

Online learning is big right now. If you know something special, whether it's baking bread or taking great photos, chances are someone wants to learn it too. Online courses let you share pre-recorded lessons, while live webinars let you chat with your students in real time. Throw in some extra reading materials or a quiz at the end, and you'll have a full class in no time!

Digital Art and Graphics

people working on graphic design using a touch screen pad and stylus

Everyone needs good visuals. Bloggers, businesses, and even your friend launching a new website. Whether you're a whizz at whipping up whimsical fonts, crafting intricate website designs and logos, or creating standout drawings, there's a market for you. This space also allows artists to put forth their unique flair, engage in bespoke projects tailored to clients' needs, or provide varied licensing options for their creations. With every click or scroll, there's potential for your art to shine.

Software and Apps

Assortment of app icons

Think about the apps and tools that have seamlessly integrated into our daily routines, becoming indispensable. Everyone has their favorites. If you're bubbling with an innovative concept, be it an engaging game that keeps players hooked for hours or a practical tool that simplifies tasks, the vast digital realm awaits you.

By launching your app, you can introduce exciting features, roll out regular updates to keep users engaged, and foster a dedicated community. This community can be a goldmine for feedback, helping you refine and enhance your app based on real-world use.

Music and Audio Tracks

phone with music streaming service on screen next to some wireless headphones on a desk

The way we consume music has been transformed over the years. From the tactile experience of vinyl records to the boundless realm of online streaming. Our relationship with music continues to evolve.

Today, the internet offers an expansive soundscape beyond just chart-toppers. Think atmospheric background tracks that bring a YouTube video to life, catchy jingles that give a podcast its identity, or meditation melodies that transport listeners to a place of tranquility. For music creators, this digital shift has opened up a plethora of opportunities.

As we've explored, the realm of digital products offers plenty of diverse opportunities for creators and entrepreneurs. From books and courses to art and apps, the digital world welcomes innovation and caters to many audiences. With changing consumption patterns and an increasing shift towards online platforms, tapping into this digital market can be lucrative.

Whether you're an established creator or just starting out, there's a space for your digital product in the digital universe.

Tips for Selling Digital Products

Finding success in the digital marketplace requires more than just an exceptional product. Success hinges on several interconnected factors. The good news? With the right approach, digital entrepreneurs can thrive. Here are some essential tips to enhance your digital sales strategy:

Mobile Optimization

In our mobile-centric era, a website that isn’t optimized for mobile devices misses out on a vast audience. Prioritize a responsive, quick-loading, and easily navigable mobile interface. If you build your store with ShopWired, all themes are already optimized for mobile.

Transparent Pricing

Ensure transparency in your pricing, including any taxes or shipping costs. Hidden fees are a major turn-off. Additionally, you can highlight the value of your product and create special offers or bundles to encourage purchase decisions.

Enticing Product Demos

Entice potential buyers with a sample of what they're buying, be it a chapter, a short clip, or a demo. It boosts confidence in the product and heightens interest.

Optimize for Search Engines

A stellar product is pointless if it's buried in search results. SEO optimizes your products by infusing relevant keywords into product descriptions, focusing on meta tags, and prioritizing site performance. Remember, even the best product won't sell if it remains unseen.

Gather Feedback

Encourage your customers to leave reviews and suggestions. Not only does this build trust with potential buyers—seeing genuine reviews from other users—but it also provides invaluable insights. By listening to your customers and adapting accordingly, you can refine your offerings and show that you value their input.

Stay Updated

The digital domain is always evolving. Keep tabs on emerging trends and technologies to ensure your products stand out and cater to the latest consumer preferences.

Pick The Right Ecommerce Platform

Choosing the right ecommerce platform is key to success. ShopWired is the perfect platform for selling your digital products, providing everything you need to get started right away: an intuitive interface, mobile responsive themes, SEO tools, and a range of free apps to expand the functionality of your store.

Selling Digital Products with ShopWired

Analytics tools with reports shown

When you're in the realm of selling digital products, having the right ecommerce platform can make or break your business. ShopWired has firmly established itself as the ideal choice for digital entrepreneurs.

User-Friendly Interface and Design Tools

ShopWired simplifies the process of setting up an online store. With a plethora of stunning, responsive themes to choose from, and with drag-and-drop editing at your fingertips, ShopWired makes it easier than ever to build an online store.

Beyond aesthetics, ShopWired's dashboard makes it easy for anyone to manage products, track sales, and perform other tasks central to running an online store. The synergy of design flexibility and operational ease ensures that businesses, both budding and established, can harness the full potential of their digital offerings.

Secure Transactions

Security is paramount in the ecommerce world. ShopWired offers integrated secure payment gateways to make sure all transactions are protected. This not only safeguards the business but also instills confidence in potential buyers. All ShopWired-powered websites and stores are PCI compliant by default. We maintain the security of your website, data, and your customers’ data so you can focus on running your business.

Seamless Digital Delivery

ShopWired's digital delivery system is optimized for a wide range of digital products. Whether you're selling eBooks, software, or online courses, ShopWired makes sure that your customers receive their purchases instantly and effortlessly.

Built-in SEO Tools

ShopWired's platform is equipped with built-in SEO tools that help ensure your products are visible in search engine results. This organic visibility is crucial for driving traffic and increasing sales.


As your business grows, so do your needs. ShopWired is designed to scale alongside your business. This means that as your digital product range expands or as your customer base grows, the platform can handle it without compromising on performance.

Integrated Marketing Tools

From email campaigns to discount codes, ShopWired offers an array of marketing tools that help businesses reach their target audience, retain existing customers, and increase sales.

Start Selling Digital Products Today

Selling digital products online is a highly lucrative avenue to explore right now. They're easy for sellers to manage and great for buyers who want instant access. Utilizing a dedicated ecommerce platform like ShopWired makes the whole process even easier.

So, if you're a budding entrepreneur with ideas for new digital products, or an established entrepreneur that needs a platform to start selling, there's no time like the present!

Good luck with your digital endeavors!

Try ShopWired for free for 14 days.

Frequently Asked Questions (FAQs)

1. What are digital products?

Digital products are items stored, delivered and used electronically, such as eBooks, software, music, and online courses.

2. How do I start selling digital products?

To start selling digital products, choose a reliable ecommerce platform like ShopWired, create your digital product listings, and market them to your target audience.

3. What are the benefits of selling digital products?

Selling digital products eliminates inventory issues, allows instant delivery, reduces shipping costs, and offers higher profit margins.

4. How do I price my digital products?

Consider factors like production costs, market demand, and competitor pricing when setting prices for your digital products. Offering bundles or tiered pricing can also attract different customer segments.

5. How can I protect my digital products from piracy?

Use digital rights management (DRM) tools, watermarking, and secure delivery methods to protect your digital products from unauthorized distribution.

6. What are the best digital products to sell?

The best digital products to sell depend on your expertise and target audience. Popular options include eBooks, online courses, software, digital art, and music.

7. How do I market my digital products?

Utilize social media, email marketing, SEO, and content marketing to promote your digital products and reach a wider audience.

8. Can I offer free trials or samples of my digital products?

Yes, offering free trials or samples can help build trust with potential customers and encourage them to make a purchase.