Create your own ecommerce website and start selling successfully with ShopWired today

Create your ecommerce website on ShopWired today.
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Create your own ecommerce website and start selling successfully with ShopWired today

Create your ecommerce website on ShopWired today.
Start today with 14 days free

Website Migration Checklist: Your Guide to Website Migration

19th January 2024

Website Migration Checklist

Are you planning to migrate your ecommerce website? It's a significant decision with plenty to consider, such as:

  • How to transfer your existing content and data over.
  • Preserving your SEO rankings and visibility.
  • Addressing technical aspects to maintain functionality and security.
  • Enhancing the user experience.

To help you through the process, we've put together a detailed website migration checklist. This guide aims to make your migration journey smooth and straightforward.

Table of Contents

Why Should You Migrate Your Website?

Angry at Laptop

Your existing platform may have met your needs a few years ago, but it might now be limiting your ability to scale, innovate or stay competitive in a rapidly changing online market. Newer platforms often offer better features, improved security, better integration capabilities and enhanced tools for data analysis and customer insights.

Website migrations are becoming increasingly common with a plethora of website builder and ecommerce platforms available on the market. All-in-one solutions like ShopWired are emerging as popular choices, offering a blend of user-friendly interfaces, ecommerce features and reliable performance and security. ShopWired also offer website migration services to facilitate the transition, helping businesses to import their existing data, configure new features and set up their online store with minimal disruption. 

Here are some of the main reasons for migrating your website:

Staying Ahead of Technology Trends

Access to Advanced Features- Migrating allows you to leverage newer, more advanced features that your current platform may not support.

Improved Site Performance- Newer platforms often offer better optimisation for speed and performance, crucial for satisfying and retaining customers.

Enhancing User Experience

Responsive Design- A migration can ensure your site is fully responsive, providing a seamless experience across all devices.

User-Friendly Interface- Upgrading to a platform with a more intuitive interface can significantly enhance the user journey.

Scaling Your Business

Handling Increased Traffic- As your business grows, migrating to a platform that can handle increased traffic and transactions becomes essential.

Expanding Market Reach- Newer platforms might offer better integration with marketplaces and social media, widening your reach.

SEO and Visibility

Positive SEO Line Graph

Improved SEO Tools- Migrating to a platform with superior SEO capabilities can boost your visibility and organic reach.

Keeping Up with Algorithm Changes- Modern platforms are often better equipped to adapt to the frequent changes in search engine algorithms.

Cost Efficiency and ROI

Reduced Operational Costs- Newer platforms might offer more cost-effective solutions for hosting and maintenance.

Higher ROI- Improved performance and user experience can lead to increased sales and a higher return on investment.

Security and Compliance

Enhanced Security Features- Up-to-date platforms offer stronger security features to protect your data and customer information.

Compliance with Regulations- Ensuring compliance with the latest data protection and privacy laws can be easier with a modern platform.

Comprehensive Website Migration Checklist


Migrating your website requires thorough planning and execution. Here's a detailed website migration checklist to guide you through each critical step:

1. Technical Preparation

Backup Your Current Website- Begin with a complete backup of your site and database.

Select Suitable Hosting- Choose hosting that supports your expected traffic and data load.

Domain Transfer Setup- If changing your domain, prepare for the transfer process.

2. Content and Data Migration

Product Data- Transfer all product data, including descriptions, images, prices and SKUs.

Customer Data- Migrate customer profiles, order history and contact details.

Content Audit- Review and migrate necessary content like blog posts and informational pages.

3. SEO Considerations

URL Redirection- Implement 301 redirects for old URLs to preserve search engine rankings.

Update Internal Links- Ensure all internal links point correctly in the new site.

Meta Data Transfer- Move all meta titles, descriptions and tags to maintain SEO.

4. User Experience and Design

Intuitive Navigation- Make sure the new website layout is user-friendly and easy to navigate.

Visual Appeal- Update the design to be visually appealing and consistent with your brand identity.

Mobile Optimisation- Confirm that your website is optimised for mobile devices, providing a seamless experience for users on smartphones and tablets.

5. Testing and Quality Assurance

Functionality Testing- Test all website features, including search, filters and checkout.

Performance Testing- Check the site’s loading speed and performance under various conditions.

Mobile Responsiveness- Confirm that your website is fully responsive and provides an optimal experience across various devices.

6. Final Pre-Launch Checks

Inventory Check- Make sure all products, categories and prices are accurate.

Payment Gateway Integration- Test payment methods to ensure they are working correctly.

Shipping and Tax Configuration- Verify that shipping rates and tax calculations are set up properly.

7. Post-Launch

Monitor Site Performance- After going live, continually monitor the website's performance for any unexpected issues.

Take Advantage of New Features- Use your platform's features to add ongoing enhancements to your website. 

Gather User Feedback- Collect feedback from customers for insights into their experience and areas for improvement.

SEO Monitoring- Keep an eye on your search engine rankings and traffic to ensure no negative impacts from the migration.

8. Ongoing Maintenance

Regular Updates- Keep your website updated with the latest features and security patches.

Performance Optimisation- Continuously optimise your site for speed and user experience.

Stay Informed- Keep abreast of new ecommerce trends and technologies to ensure your site remains competitive.

By following this comprehensive migration checklist, you can ensure a smoother transition for your website, minimising disruptions and setting the stage for success.

Common Pitfalls When Migrating Websites

Computer Error

Migrating a website is a complex process, and overlooking certain aspects can lead to challenges that might negatively affect your business's online presence and performance. Being aware of these common pitfalls can help you navigate through the migration process more smoothly.

Underestimating the Scope and Complexity

One of the most frequent mistakes is underestimating the migration's scope. It's not just about transferring content; it involves moving databases, maintaining SEO rankings and ensuring all functionalities work on the new platform. Plan for ample time and resources.

Data Loss and Corruption 

Data is the backbone of your ecommerce site. The risk of losing critical data like product information, customer databases and historical orders is real if not handled correctly. Ensure you have a robust backup and a meticulous data transfer plan.

SEO Disruptions

Website migration can significantly impact your SEO if not managed properly. Losing your current search engine ranking happens when URL structures change without proper redirections, or meta data gets lost in translation. A comprehensive SEO strategy, including 301 redirects and meta data preservation, is vital.

Neglecting Mobile Optimisation 

In today's mobile-first world, failing to ensure your new website is mobile-friendly can be detrimental. Mobile optimisation affects not only user experience but also search engine rankings. Make sure your new site is responsive and offers a seamless mobile experience.

Inadequate Testing 

Launching your new site without thorough testing can lead to poor user experiences. Functionality errors, broken links or slow loading times can drive customers away. Rigorous testing is crucial before going live.

Overlooking Customer Communication 

Keeping your customers in the dark about the migration process can lead to confusion and frustration. Communicate clearly about what changes they can expect, any potential downtime and how the changes will improve their shopping experience.

Failure to Properly Redirect URLs

Error 404- Page not found

Not setting up proper 301 redirects for your old site's URLs can lead to broken links and loss of SEO. Ensure that all your old site's URLs point to the appropriate pages on the new site to retain traffic and search rankings.

Ignoring User Experience and Interface Design

The aesthetic and functional aspects of your site play a crucial role in gaining and retaining customers. The new site should not only look good but should be intuitive to use. Pay attention to navigation, layout and overall design.

Not Planning for Post-Launch Activities 

The work doesn't end once your site goes live. Post-launch, you need to monitor the site’s performance, gather customer feedback and make necessary adjustments. Updating your SEO strategy and continuing marketing efforts are critical for maintaining visibility and traffic.

By avoiding these common pitfalls, you can ensure a smoother transition to your new platform, keeping your business on track for growth and success.

Best Practices for a Smooth Website Migration

The following best practices ensure a smooth website migration. Adhering to these guidelines can help minimise disruptions for a successful transition. 

Comprehensive Planning and Strategy

Begin with a detailed migration plan that outlines every step of the process. This includes timelines, resources required and responsibilities. A well-thought-out strategy helps in mitigating risks and aligning all aspects of the migration.

Engaging Stakeholders Early 

Involve all relevant stakeholders, including your IT team, marketing department and any third-party service providers, in the early stages of planning. Their input can be invaluable in identifying potential issues and ensuring that all aspects of your business are considered.

Thorough Data Audit and Cleanup 

Before migrating, conduct a complete audit of your existing data. This is an excellent opportunity to clean up outdated or unnecessary content, streamline your product catalog and ensure that only relevant and accurate data is transferred to the new platform.

SEO Preservation Plan 

Develop a robust plan to preserve your SEO efforts. This includes creating 301 redirects for all old URLs, transferring all meta titles and descriptions and ensuring that the new site structure is SEO-friendly.

Rigorous Testing Regime 

Implement a comprehensive testing process that covers all aspects of your site. This should include functionality testing, load testing and user experience testing across different devices. It’s important to identify and fix any issues before going live.

Effective Communication with Customers 

Keep your customers informed about the migration process. Use email newsletters, social media and your website to communicate about the upcoming changes, the benefits they can expect and any possible disruptions during the migration.

Post-Migration Monitoring and Optimisation 

After migration, closely monitor the website’s performance for any issues. Be prepared to quickly address any technical problems. Also, gather customer feedback to make further improvements and optimize the user experience.

Continuous SEO and Analytics Monitoring 

Post-migration, it’s crucial to monitor your SEO rankings and website analytics closely. Look for any significant changes in traffic, bounce rates or user behaviour, and adjust your SEO strategy as needed.

Ongoing Updates and Maintenance

Finally, keep your website updated with the latest security patches and features. Regular maintenance ensures the long-term health and performance of your site.

By following these best practices, you can navigate through the complex process of website migration more effectively, ensuring a seamless transition for both your team and your customers.

Which Platform Should I Migrate To?

Choosing the right platform for your website migration is crucial and depends on the specific needs of your business. There are many platforms to consider, each with unique features and capabilities. Whether you're running a blog, an ecommerce store or a combination of both, selecting a platform that aligns with your goals, technical requirements and growth plans is essential. 

Migrating Made Easy With ShopWired

ShopWired Logo

Moving to ShopWired is a great option for online businesses seeking a comprehensive ecommerce solution. Key features of ShopWired include:

  • Comprehensive Ecommerce Capabilities- Even the basic plan offers a full suite of ecommerce features. This encompasses robust product and category management, an intuitive website builder and options for multi-channel sales, providing businesses with a solid foundation for online operations.

ShopWired Pricing

  • Diverse Theme Selection and Customisation- ShopWired has over 20 themes, each adaptable and responsive across devices. The latest themes incorporate drag-and-drop features, simplifying the design process. For those requiring deeper customisation, there is the option to directly modify theme code.

ShopWired themes

  • Reliable Hosting Services- Hosting is included across all pricing plans, hosted on Amazon Web Services, ensuring high reliability and a 99.99% uptime.

  • Clear and Transparent Pricing- ShopWired's pricing structure is straightforward, with no hidden costs, allowing businesses to budget effectively.

  • Dedicated Customer Support- Known for its exceptional customer service, ShopWired offers comprehensive support, including a live chat service, to assist users from setup through to ongoing management.

  • Expansive App Marketplace- The in-house app marketplace offers a wide range of functional apps, many of which are free, providing additional capabilities to enhance your online store.

ShopWired Apps

  • Facilitating Omnichannel Retail- The platform supports multi-channel selling, allowing easy management of sales on various platforms like eBay and Amazon directly from the ShopWired account.

  • Versatile Payment Integration- With over 40 payment gateway integrations, ShopWired offers diverse payment options, enhancing customer convenience and potentially boosting conversions.

Payment Approved

  • Robust Security and Compliance Measures- The platform prioritises security with PCI compliance and 3D Secure checkout features, ensuring the protection of customer and merchant data.

  • Enhanced Marketing and SEO Tools- ShopWired includes various tools to support marketing efforts, including email campaigns, social media integration, and SEO tools. They also offer tailored SEO packages for optimising website ranking.

Full Migration Guides

Migrating to ShopWired Guides

ShopWired's detailed migration guides walk you through every step of your website migration. There are guides for migrations from a range of platforms, including:

  • Shopify
  • BigCommerce
  • EKM
  • Bluepark

We also have a more generalised guide for those migrating from a different provider

These detailed guides allow for a self-service approach that lets you manage the migration at your own pace. The step-by-step instructions ensure that every piece of data, from product listings to customer databases, is meticulously accounted for throughout the process. 

Dedicated Migration Service

For those who prefer a more hands-off approach, ShopWired’s dedicated Migration Service provides a specialist team to handle the entire migration process for you. From the initial data export to the final checks before going live, every detail is managed with care and precision. 

This service is ideal for busy merchants who want a smooth and efficient migration without business interruption. You can focus on running your business while your online transition is managed by our experts.

How does ShopWired’s migration service work? 

Here’s what’s typically involved. 

  • First, we’ll ask you to complete a migration questionnaire to better understand your exact needs. 
  • ShopWired’s experts will offer theme recommendations to match your business and ensure it resonates with your brand image and values. The theme will be installed and customized with your branding.
  • ShopWired specialists can import your product, category, and customer data provided in spreadsheet form. We’ll retain a website structure that best fits your customer’s navigation preferences.
  • The team will configure your checkout settings, including delivery rates, preferred countries, payment gateways, and conversion tracking scripts.
  • Google Analytics and conversion tracking for advertising platforms are set up to monitor paid campaigns. 
  • The technical aspects of linking your domain name to your ShopWired website are managed.

This detailed approach ensures that when you’re ready to go live, your website is not only functional but fine-tuned for success.

Final Thoughts- Ready to Migrate Your Website?

Hopefully, this guide has helped you better understand the process of website migrations, why you might need one, and what steps to follow if you decide it's time to migrate. 

Whether you're seeking to overcome current limitations, searching for superior customer experiences or simply wanting a more reliable and user-friendly online presence, ShopWired offers an ideal solution. With its robust infrastructure, customer-focused features and dedicated support, ShopWired isn’t just a platform; it’s a partner in your business’s growth. 

ShopWired's migration process ensures a seamless transfer of products, customer information and order history from your previous platform. Whether you’re migrating from a well-known ecommerce platform or from a custom-built store, the process is easy with ShopWired. 

Want to try ShopWired before you migrate? Try our 14 day free trial here


Why should I migrate my ecommerce website?

To stay competitive, leverage advanced features, improve site performance, user experience and SEO.

What are common pitfalls in website migration?

Underestimating complexity, data loss, SEO disruptions, neglecting mobile optimisation and inadequate testing. 

What should be included in a website migration checklist?

Backup, hosting selection, domain transfer, content/data migration, SEO considerations, user experience design, testing and post-launch monitoring.

How does website migration affect SEO?

Proper migration with 301 redirects preserves SEO rankings, but negligence can lead to traffic loss and lower visibility.

What is crucial for post-migration?

Monitor site performance, utilise new features, gather user feedback and keep SEO and analytics under check.

Why choose ShopWired for migration?

ShopWired offers comprehensive ecommerce capabilities, diverse themes, reliable hosting, transparent pricing and dedicated customer support.