Create your own ecommerce website and start selling successfully with ShopWired today

Create your ecommerce website on ShopWired today.
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Create your own ecommerce website and start selling successfully with ShopWired today

Create your ecommerce website on ShopWired today.
Start today with 14 days free

6 Signs You've outgrown your Ecommerce Platform

5th January 2024

Lady Annoyed At Laptop Because She has Outgrown Her Ecommerce Platform

In the ever-evolving landscape of ecommerce, the success of your business hinges not only on the products you sell but also on the robustness of your ecommerce platform.

As we navigate through an era where global ecommerce sales are projected to skyrocket to $58.74 trillion by 2028, it's imperative that your chosen ecommerce platform keeps up with growing demand. 

Yet, growth brings new challenges. The very platform that once seemed a perfect fit for your business may no longer align with your evolving needs. Recognising when you've outgrown your current ecommerce solution is therefore crucial for ensuring continued growth and maintaining a competitive edge.

In this post we’ll explore the signs that indicate it's time to reevaluate and potentially upgrade your ecommerce platform. 

Ready? Keep reading for 6 signs you've outgrown your ecommerce platform

6 Signs You've Outgrown Your Ecommerce Platform

An ecommerce platform is not just a tool for transactions; it's the heart of your online business. It should empower your business, helping to streamline operations, enhance customer engagement and drive sales. Yet, as businesses evolve and market demands shift, the once-ideal solution may start showing its limitations. 

Here are six key signs that indicate it might be time to consider upgrading your ecommerce platform:

1. Inadequate Scalability and Performance

Scalability and performance are cornerstones of a successful ecommerce platform. As your business grows, these elements become increasingly crucial. A platform that can’t keep up with heightened demand — particularly during critical peak periods like holiday sales or promotional events — risks damaging both your reputation and revenue.

Picture your busiest sale day: your platform should be robust enough to handle surges in traffic and transactions without buckling under the pressure. Issues like site crashes or slowdowns during these peak times don't just disrupt immediate sales either; they can have long-lasting effects on customer trust and your brand’s image. The loss here isn't just about the immediate revenue drop from failed transactions, but also the potential erosion of customer loyalty.

Growth isn't just about numbers; it's about expansion in various aspects of your business. As you diversify your product offerings and tap into new markets, your platform should be capable of managing this diversification seamlessly. This includes efficiently handling a broader product range, a growing database of customers and even extending operations to an international scale. The inability to do so can lead to operational bottlenecks such as sluggish page loading, inventory mismanagement, and transactional errors, all of which chip away at the customer's shopping experience and your brand's reliability.

Therefore, it's vital to periodically assess your platform’s scalability. This involves a comprehensive look at its infrastructure capabilities, its responsiveness to increased traffic and its effectiveness in managing an expanding scope of operations. The goal is to ensure that your ecommerce platform is not just a part of your business's growth journey but a driving force behind it, capable of adapting and scaling up to meet evolving demands and opportunities.

2. Challenges with Integration and Flexibility

Integration and flexibility are necessities in modern ecommerce platforms.

Your platform should offer seamless connectivity with various essential systems and applications, encompassing Customer Relationship Management (CRM) systems for managing customer relationships, Enterprise Resource Planning (ERP) systems for operational planning, diverse payment gateways, and marketing tools to effectively reach your audience. Challenges in integrating these components can lead to disjointed business operations and a fragmented customer experience – both of which are detrimental in today’s rapidly evolving market.

Most ecommerce platforms today offer an all-in-one solution that adds the features mentioned above together into one centralised dashboard. They also offer third-party apps and integrations to extend the functionality of your store. The problem is that many of these come with an additional monthly fee, so if you find yourself relying too heavily on third-party apps, it may be time to reassess your current platform's core offerings. 

Moreover, as the ecommerce landscape continuously evolves, embracing new technologies and trends, your platform needs to be equally dynamic. It should possess the capability to integrate new functionalities, comply with the latest security standards and be flexible enough to adapt to changing consumer behaviors and market dynamics.

3. Limited Mobile Optimisation and User Experience

In today’s digital world, mobile optimisation is not just a feature – it's a necessity. With the growing prevalence of mobile commerce, the lack of mobile optimisation on an ecommerce platform can be a major hindrance. This goes beyond just the aesthetic appeal and layout on mobile devices. Factors such as load speed, ease of navigation and the efficiency of the checkout process are critical components of mobile optimisation. A platform that fails to deliver in these areas can result in high bounce rates and a significant loss in sales.

Load speed, in particular, is a crucial factor. Slow-loading pages on mobile devices can frustrate users, leading them to abandon your site in favour of competitors. In fact, a recent study found that websites that load in one second have a 3x higher conversion rate than sites that load in 5 seconds. Tools like Google's PageSpeed Insights can be invaluable in evaluating the performance of your site on mobile devices. This tool provides insights into how well your site loads on both desktop and mobile devices and offers suggestions for improvement. 

Moreover, the overall mobile user experience on your platform, including how easily customers can find products, navigate through the site and complete the checkout process, plays a significant role in determining customer satisfaction and loyalty. The mobile user journey should be intuitive and streamlined. Every additional step or complication in finding products or checking out can lead to potential sales loss. Many ecommerce platforms offer responsive themes that look good and function well regardless of whether you're using a desktop or mobile device. This consistency across devices strengthens your brand and instils trust in your customers.

4. Poor Customer Service Features 

Offering helpful and efficient customer service is central to ecommerce success. An ecommerce platform lacking efficient customer service tools significantly risks customer satisfaction and loyalty. In fact, 40% of respondents in a recent study said having multiple support options available was important to customer service. 

Essential features such as live chat support, a straightforward return process and effective communication channels are integral to providing a seamless customer experience.

Live Chat Support- Live Chat has become increasingly important for modern ecommerce platforms. It offers customers immediate assistance, which is crucial in a shopping environment where quick responses can be the difference between a sale and an abandoned cart. 

Streamlined Return Process Management- A hassle-free return process is essential for customer satisfaction. Platforms that make returning products a tedious or complicated process can deter customers from future purchases. An efficient return system should be clear, straightforward and customer-friendly, minimising any inconvenience to the customer and reinforcing their confidence in your brand.

Effective Communication Channels- Beyond live chat, having a variety of communication channels like email, phone support and social media interaction ensures customers can reach out through their preferred means. This diversity in communication options caters to a broader customer base with varying preferences.

Personalisation in Customer Service- Personalising customer service interactions can significantly enhance the customer experience. Platforms that leverage data on individual shopping histories and preferences to offer personalised assistance can create a more engaging and tailored shopping experience. This level of personalisation demonstrates to customers that your brand values their unique preferences and needs.

Having these aspects in your ecommerce platform can transform customer service from a basic necessity into a strategic asset. If your platform is falling short, it might be time to assess other options that let you provide better support options for your customers. 

5. High Maintenance Costs and Complexity

The financial and operational aspects of maintaining an ecommerce platform are key considerations for any business. Over time, the cost of upkeep for your platform can escalate, particularly if it demands frequent updates, custom development or relies heavily on third-party add-ons to meet basic operational requirements. These factors can lead to a significant increase in the total cost of ownership (TCO), which might not be immediately apparent during the initial stages of adoption.

Direct and Indirect Costs- The direct costs include expenses for updates, customisations, and add-ons. However, indirect costs can be equally impactful. These might encompass the time spent in managing complex systems, potential downtime during updates and the need for specialised staff or extensive training for your team. A platform that requires a high level of technical skill to operate can divert valuable resources from other areas of your business.

Evaluating Total Cost of Ownership- It's essential to regularly evaluate the TCO of your ecommerce platform. This evaluation should include both the apparent direct costs and the more subtle indirect costs outlined above. The goal is to determine whether your current platform is a cost-effective solution for your business in the long term.

Balancing Functionality and Cost- While advanced features and customisations can offer significant benefits, they should be balanced against their cost implications. Consider if there are more cost-effective platforms available that can meet your needs without the added complexity or high maintenance costs.

Future-Proofing Your Investment- When considering a platform change, think about not just current needs but also future scalability. Opt for a platform that can grow with your business and adapt to changing market trends without requiring continuous expensive upgrades.

For a business using an ecommerce platform, it's crucial to continuously assess these costs. For example, a platform that seems affordable with a low monthly subscription fee might entail high customisation costs or require frequent third-party add-ons, leading to a higher overall cost of ownership.

Therefore, when evaluating the cost-effectiveness of your ecommerce platform, consider both the immediate and long-term financial implications. Look for a solution that balances functionality with cost, ensuring it's not only affordable but also scalable and adaptable to future needs. A cost-effective platform should support your business's growth without necessitating continuous, expensive upgrades.

6. Inefficient Data Analytics and Reporting

Effective data analytics and reporting are fundamental to ecommerce. A platform with inadequate analytics tools hampers your ability to make informed decisions that are crucial for driving sales and enhancing customer experiences. The ability to track and analyse customer behavior, sales trends, inventory levels, marketing campaign effectiveness and more is not just an added advantage, but a necessity in today's data-driven market.

If your platform lacks comprehensive analytics capabilities, or if it offers them in a limited or non-intuitive format, you're likely missing out on valuable insights. This gap can put you at a disadvantage compared to competitors who leverage data to optimise their operations and marketing strategies.

While external tools like Google Analytics (GA) can be integrated for deeper insights, it is more efficient and streamlined if your ecommerce platform includes built-in analytics features. Basic analytics should cover real-time data on sales, customer demographics, and behaviour patterns. More advanced systems might offer predictive analytics, customer segmentation and detailed performance reports of marketing campaigns. The advantage of integrated analytics is the seamless synchronisation of data across all your business operations, providing a unified view of your performance.

Therefore, when evaluating your ecommerce platform, consider the depth and usability of its analytics and reporting tools. A platform that offers robust, integrated analytics capabilities can provide a competitive edge, empowering you to harness the power of data for strategic decision-making and business growth. 

Evaluating and Upgrading Your Ecommerce Platform

Realising when you've outgrown your current ecommerce platform is crucial for maintaining a competitive edge and ensuring continuous growth.

The following steps can help you decide whether it's time to upgrade your ecommerce platform. 

1. Assess Platform Limitations 

Evaluate where your current platform falls short. Are you facing challenges with scalability, integration or data analysis? Understand how these limitations affect your business's efficiency and customer satisfaction.

2. Analyse Costs 

Look into both direct and indirect costs associated with your current platform. This includes subscription fees, costs for additional features or customisations and any hidden expenses like extensive training or system downtime.

3. Determine Future Needs

Project your business's future growth and identify the features you will need in a platform to support these goals. Think about market expansion, customer base growth and adapting to new trends.

4. Research New Platforms 

Research ecommerce platforms that offer the functionalities you need. Focus on scalability, user-friendliness, effective integration options and strong customer support.

5. Plan the Transition

Develop a strategy for transitioning to the new platform. This should cover data migration, training for your team and a timeline for making the switch with minimal operational disruption. 

Outgrown Your Ecommerce Platform? Try ShopWired

ShopWired Logo

ShopWired is a leading player in the ecommerce world, providing a robust and scalable platform to handle even the highest demands. With a 99.99% uptime guarantee, it’s no wonder thousands of online merchants trust ShopWired to power their online store. 

Let's explore what sets ShopWired apart:

Amazon Web Hosting with 99.99% uptime guarantee 

ShopWired uses Amazon Web Services (AWS) for hosting. AWS's robust infrastructure guarantees an impressive 99.9% uptime, ensuring that ShopWired stores are reliably online, ready to serve customers and process orders without interruption, even when demand is exceptionally high. 

Integrated Inventory Management System

ShopWired is designed to efficiently handle your stock management tasks. The inventory management system is not just a standalone software; it’s an integral part of the ShopWired ecommerce platform. This means you get a unified system where your inventory management, order processing and online sales all operate in harmony from one central hub. 

Omnichannel Retail Made Easy

ShopWired lets you sell across multiple channels, enabling merchants to connect and manage their sales on platforms such as eBay and Amazon directly from their ShopWired account. This streamlined approach can save countless amounts of time during busier periods.

Diverse Payment Options

With integrations with over 40 payment gateways, merchants can offer a variety of payment methods to their customers. This can help maximize your chances of gaining conversions during traffic spikes. 

Positive Online Reviews and Customer Satisfaction

ShopWired Reviews

ShopWired constantly receives glowing reviews across various forums and review platforms.

ShopWired has 4.8 out of 5 stars on TrustPilot from 506 reviews, an impressive score that puts ShopWired ahead of competitors like Shopify and BigCommerce. Most of ShopWired's reviews talk about our exceptional customer support, extensive ecommerce features and ease of use. 

ShopWired also has an excellent score of 4.9 out of 5 stars rating on out of 91 reviews. Again, users highlight ShopWired's friendly support team and range of impressive ecommerce features. 

Such good reviews are testament to ShopWired reliability and reputation as a platform that won’t let you down. 

Security and Compliance

Security is of paramount importance, and ShopWired ensures this is met with PCI compliance and 3D Secure checkout across all payment gateways, safeguarding both customer data and merchant information.

Free, Responsive Themes 

ShopWired Themes

ShopWired has a whole host of free and customisable themes to choose from. All ShopWired themes are responsive and designed with the user in mind, meaning users will get the same experience no matter which device they’re browsing on. This is especially helpful during high-traffic spikes, as users will likely use a range of different devices to browse your store. 

Pricing and Value

With ShopWired, merchants gain access to a platform that's not only cost-effective but also rich in features right out of the box. This approach lets businesses allocate their resources more efficiently, letting them better handle times of high-demand. 

Extended Customer Support Hours

ShopWired extends its support far beyond the typical workday. With Live Chat and phone support available from 9 am to 11 pm BST/ 4 am to 6 pm EST, ShopWired is there when help is needed, which is especially useful during times of increased traffic where additional support may be required. 

Migrate to ShopWired Today and Boost your Prospects

Whether you're seeking to overcome current platform limitations, aiming for better customer experiences, or simply wanting a more reliable and feature-rich online presence, ShopWired offers a solution. With its robust infrastructure, customer-focused features, and dedicated support, ShopWired isn’t just a platform; it’s a partner in your business’s growth. 

Ready to migrate? 

Make the switch today, and let ShopWired help you build an online store that stands out in the digital landscape.

Want to test ShopWired before migrating? Try a 14-day free trial to explore our full range of features.