Looking for an easy route to market by selling a product that you don't make yourself? White label
products could be the solution you are looking for. When you sell white label products, you're selling
products that you don't manufacture yourself but are customised with your own logo and branding to
make it seem like you do.
White label products can be a great way to start selling quickly and an easy option to start selling
high demand products too, taking advantage
of a new consumer trend.
In this article we'll cover the major topics and questions about selling white label products, along
with some great ideas on where and how you can get started.
- White label products are manufactured by a single manufacturer but sold by multiple
merchants under different brand names
- Thousands of products are white labelled successfully by huge retailers without
- White labelling saves R&D costs, product development time and energy
- By selling white label products you can build a successful brand and instead focus
all of your efforts on marketing
What are white label products?
White label products are manufactured by a third party manufacturer and are typically not sold
by the manufacturer, although some manufacturers do sell products they manufacture as well.
Companies sell products manufactured under a white label because product research, development and
creating manufacture processes require a big investment in time, money and energy. By selling a
product that they haven't manufactured, merchants can spend more time focusing on areas that
they specialise in such as marketing.
Once the manufacturer has created the product, the end-merchant's branding/logo is added and the
product sold under that brand. Branding/labelling can be added by the manufacturer or some white label
merchants prefer to handle this process themselves (on taking delivery of the product). White label
products can be bulk ordered, drop shipped, or printed on demand.
The term "white label" is often used interchangeably with "private label" but private label products are
slightly different. The term 'private label' usually refers to products that
are manufactured under an exclusivity agreement with a brand. In this article we're specifically discussing white label products.
1. A YouTube content creator creates a website to sell merchandise associated with the brand they are
creating on YouTube. They sell t-shirts with catchphrases they use on their channel. They use
Printful to fulfill orders they receive on their
2. A successful Instagram and social media influencer, made famous with make up tutorials and different styles, launches
her own line of make up. The make up products are created by a white label manufacturer and the influencer's
branding is added. The influencer has the products shipped to a fulfillment company who fulfill the orders
on her behalf.
3. Always keen to jump on the latest trend, a marketing graduate decides to go into the ecommerce business.
They research the latest high demand products and
start a business selling candles.
They approach a candle manufacturer who supplies them with the candles and merchant fulfills the orders themselves.
Whats are the advantages and benefits of white labelling?
White labelling allows merchants to quickly start a new business or product line, sold under their own
branding. White label merchants can start a sideline to their normal business (such as the YouTube content
creator example above), or it can be the main focus of their business.
By using a white label manufacturer to create the products for them, merchants don't need creative skills
or expertise and don't need manufacturing experience, equipment or personel. Instead, they can focus their time on
aspects of an ecommerce business that they do specialise in.
White labelling can be a great option for merchants if they want to:
- Want to start an ecommerce business quickly
- Want to add an additional income stream to an existing business
- Don't have a product idea of their own
- Aren't interested in making or manufacturing products or don't have the experience to do so
- Want to expand on their existing product range
The best white label products to sell in 2023
If you're looking to start an ecommerce business but don't know what to sell, we've put together a few
ideas below - some of the hottest product ideas in 2023.
Alternative remedies, herbs and supplements have long been in vogue, but a recent arrival to the scene
is Ashwagandha, a popular Ayurvedic herb with a long history of use in more traditional medicine.
Indeed, most popular supplements like Ashwagandha, Acai Berry and "friendly bacteria" are manufactured
under a white label. Pet supplements are also increasingly popular and could provide a great additional
product range for an existing pet store or brand.
Suggested supplier: nutribl.com
Air humidifiers and purifiers
Even though the Covid-19 pandemic appears, hopefully, to be entering a final stage, many people are
continuing to spend more time at home than they did pre 2020. Air quality and the immediate
"environment" are aspects of home life that consumers are tuning into more than ever.
Electrical home appliances are one of the most common white label products with large a number
of suppliers available. There are over 4,000 air humidifiers and purifiers available on Alibaba's
Single product websites like blendjet.com
have huge conversion rates and can easily dominate a market.
Suggested supplier: alibaba.com
Homemade candles have become one of the must have items for home decor. A recent study
by Marketwatch found the industry was expected to reach $10 billion in worldwide sales
shows a consistent amount of interest in the UK for candles, peaking in November and
December of each year. There are many candle manufacturers who produce products under a white label.
Suggested supplier: optionsltd.co.uk
Many coffee producers will work with other brands to create custom blends, packaging and branding.
Such partnerships can require a higher than average initial investment in a product line or range
but the returns can pay dividends if you are able to market your new coffee brand well.
Suggested supplier: lincolnandyork.com
Think not just t-shirts but all forms of sporting gear, clothing and accessories. Yoga mats,
sports socks, leggings, t-shirts and water bottles are available through multiple manufacturers.
Making it easy to start an online boutique or clothing and fitness brand.
Many print-on-demand companies like Printful will drop ship your products too, meaning all your
shipping and fulfillment hassles are handled by a third party as part of the service.
Suggested supplier: printful.com
Branded self-care products are a great way for wellness influencers to monetise a personal brand
or following and take a leap into the world of ecommerce.
Bath bombs make a great Christmas or Birthday gift too, as can be seen on Google Trends
where searches for bath bombs peaks in the run up to Christmas. A quick search on Google reveals
the bath bomb industry will hit $350 million by 2025, so there's plenty of room for
budding entrepreneurs to make a foray into this industry.
Suggested supplier: homefragrancewholesale.co.uk
Another self-care and wellness product on our list of the best products for 2022 is body scrubs.
Interest in body scrubs has been pretty much consistent over the past 5 years but is certainly yet
to make it big.
One of the biggest consumer trends over the past few years has been a desire for natural products
with the aim of reconnecting to nature. Body scrubs can be a great addition to any existing wellness,
sporting and fitness, beauty or self-care brand.
Suggested supplier: whitelabelbotanist.co.uk
Stainless steel water bottles
One of the must have accessories of 2021 has to be the water bottle. Water bottles can be a blank
canvas for any design. If you're an artist looking to sell merchandise, this is a great low cost
idea to help you sell a reproduction of your work at an accessible price for your fans.
Water bottles can also be a great brand awareness tool and are a great way to diversify into a
relevant physical product
Suggested supplier: makeitprint.co.uk
Subscription box business models were a boom industry throughout both 2020 and 2021. Everyone was
stuck at home with nothing to do other than look for innovative ways to spend the money they were
saving by not going to the pub or hanging out with friends - and who doesn't need underwear?
Cheap manufacturing costs and endless opportunities for design and style make underwear a great
choice for building a new brand.
Suggested supplier: intrepidsourcing.com
Where/how to sell white label products
Once you've chosen your white label products and created your brand, you'll need a way to sell
the online. That's where an ecommerce platform like ShopWired comes in.
You can use ShopWired to build, launch and grow an ecommerce business. ShopWired has a number
of advantages over other ecommerce platforms:
- No starting or setup fee
- No transaction fees, you keep what you earn
- We're a UK platform with a UK focus
- You can manage every aspect of your online store through your ShopWired account
- We offer advice and help with marketing and growing your store and busines
- ShopWired integrates with white label suppliers like Printful and Printify
- ShopWired hosts numerous tools to make white label selling easier
White label products can also be sold on marketplaces like eBay, Amazon and Etsy (depending
on the nature of the product). It's a good idea to get your product infront of as wide an
audience as possible. You can use ShopWired's multi-channel ecommerce tools
to help you manage your entire business from within your ShopWired account.
Depending on the nature of your business, you may also find it useful to use an end-to-end fulfillment
service as well. A fulfillment service will take delivery of your products from the supplier and then
pick, pack and dispatch the orders for you. Using a fulfillment service like Huboo
can enable you to streamline your business even further and focus your energy, efforts and time on
growing your online presence and brand.
If you decide to sell your products on Amazon you may also like to use Fulfilled by Amazon (FBA) as well
as your fulfillment service. You can find out more about FBA here.
Shipping and packaging
Any successful ecommerce strategy, no matter what products are being sold, includes a solid
shipping and packaging strategy.
Many white label manufacturers will offer a shipping option built into their service, and dispatch
the ordered products direct to your customer. However, caution is advised with this type of strategy.
One of the main benefits of selling white label products is a chance to build a new brand or grow an existing one.
Control over your brand is an important aspect of any ecommerce business and you should
ensure that your brand and its values are reflected in the packaging that the items are sent in. The packaging
is the first thing that your customers see when they receive their delivery and increasingly seen as all
part of the brand experience.
Pay close attention to packaging when using a dropshipping white label manufacturer.
Dropshipping white label companies like Printful and Printify will allow you some degree of customisation
of things like shipping labels, but not enough to create a true brand experience. Whilst that level of
customisation might be OK for a well established brand selling a 'sideline' of t-shirts or mugs, it probably
isn't sufficient for businesses where the products being sold are the main focus of the business.
Take time to choose the packaging for your products carefully, make sure the packaging reflects your brand
Some more of the pros and cons of white label products
No control over manufacturing
One of the biggest draw backs of using white label manufacturers to create the products you
are selling is the lack of control over the product manufacturing process and quality.
You should ensure you have a strong contract with the manufacturer with protections built in.
You do not want to find yourself in the situation where you have hundreds of orders to fulfill but
the manufacturer cannot deliver the products.
It's more expensive than private labelling
Strange but true. Buying white label products can actually prove to be more expensive than buying private label products.
It can be hard to find a good manufacturer
Sourcing a reliable manufacturer that creates quality products can be difficult and time consuming. It
certainly involves an upfront investment of your time, and sometimes money buying samples, to be sure
that you find the best products possible. Hopefully, the time will be worth the investment for you and your business.
The products have been tested
On the whole, you can expect the products to have been tested by other merchants first, before you come along
to buy them too.
Labelling and compliance are taken care of
UK law requires certain products to be labelled appropriately, such as cosmetics. Other products are subject
to compliance requirements (like electrical equipment). By purchasing white label products you should find
the manufacturer takes care of all of these compliance matters for you so you don't have to.
Its a speedy solution
One of the biggest advantages of using white label products is the speed with which you can get to market.
Some white label ecommerce websites can be setup in a couple of hours, particularly if you're using a print on demand
or similar solution. Other types should take at the most a few days (once you have chosen the manufacturer). It's
a very quick method to enter the market and start selling online.
Frequently asked questions
Q. What is an example of a white label product?
A. Some of the best examples of white label products, and the easiest to spot, can be found on the shelves of your local supermarket.
Supermarket own brand products liked baked beans, baby food and wine are all white label products.
Q. Where can I find white label products?
A. One of the most obvious places to find white label products is Alibaba.com, one of the world's largest B2B marketplaces.
But there are many suppliers of white label products which include print-on-demand suppliers like Printful and Printify.
A search on Google is always a good place to start.
Q. Is white labelling legal
A. Absolutely. White labelling is a term mainly focused on the manufacturing process by which a label is not attached to
Q. What is the difference between white label and private label?
A. Private label products are usually exclusively available to a single retailer or merchant. White label products can
be sold by any number of retailers, without an exclusivity agreement.
Q. Is white labelling profitable?
A. White labelling can be extremely profitable, but of course it depends. Your business has to be
successfull in all other aspects to create a successful ecommerce business out of it.
Before you begin, make sure you create a solid and well thought through business plan.
Q. What are the risks to white labelling?
There's always a risk to any business venture but good preparation and appreciation of the possible
risks can help to mitigate any loss you might sustain as a result of things "going awry".
- Investigate any possible legal considerations
- Make sure the products you are selling are safe and legal and compliant with appropriate regulations
- Be careful not to buy too much inventory up front
- Choose your products carefully, poor quality goods can harm your reputation or brand
- Negotiate a good contract with the manufacturer